I'd have to say this tastes a wee bit strange, kinda gritty and no it's not the Ryvita! It's hard to explain. Maybe I'm spoiled being able to eat real cheese, I don't know. I do like it and it's also good on sannys too.
They have another one in my local store which I bought the other day, so I'll be trying it once this one is finished, I think it's just a plain one.